I went to buy Samsung’s latest mobile phone in Samsung store. At the time of buying new phone, I saw advertising technique of Samsung and then I got realize why I attracted to Samsung rather than any other brand for my new mobile phone. In terms of Samsung, all their advertising activities are designed to provide accurate information to the customer through high quality advertisement and these sorts of advertisement help the customer to take the decision whether they will buy the product or not. They are using common global advertising strategy ways like TV advertisement, point of sale advertisement. The indirect method which Samsung using to attract their customer is, Samsung let customer try their new product and let customer know that their new product is good to use. Therefore, from my point of view the marketing strategy of the company is strong and helps the firm to grow and makes progress in multiple aspects. The company targets various customers and some of them are...