I went to buy Samsung’s latest mobile phone in Samsung store. At the time of buying new phone, I saw advertising technique of Samsung and then I got realize why I attracted to Samsung rather than any other brand for my new mobile phone. In terms of Samsung, all their advertising activities are designed to provide accurate information to the customer through high quality advertisement and these sorts of advertisement help the customer to take the decision whether they will buy the product or not.  They are using common global advertising strategy ways like TV advertisement, point of sale advertisement. The indirect method which Samsung using to attract their customer is, Samsung let customer try their new product and let customer know that their new product is good to use. Therefore, from my point of view the marketing strategy of the company is strong and helps the firm to grow and makes progress in multiple aspects. The company targets various customers and some of them are young people who adopt fashion and latest technology quickly, executives, business owners, professionals, students, and other common users of mobiles. Every kind of company can use mobiles of Samsung because they have a user-friendly interface. Moreover, the company offers discounts as well through its promotions. The target of the company is not only attracting more customers but retaining loyal customers as well. The company has adopted different strategies for positioning itself in the smartphone market. Samsung caters to those people as well who buy a mobile according to their lifestyle. The company offers some conjure phones as well such as some phone comes in pink, gold color, which is especially for women. The company offers cheaper phones as well in the range of $300-$400 While, the mid-range mobiles start from $600 and can be purchased in $800. The high-end devices carry a high price tag and the come under $1000-$1200 price range. Customers have a liberty to choose a mobile according to choice, lifestyle, and budget. In the end the conclusion of the information is, like all business skills marketing, promotional strategies can be learned by study and practice which I saw while buying phone in Samsung.